Caitlin Braam is the founder & CEO of Yonder Cider and The Source Cider – based in Wenatchee, Washington, the Apple Capitol of the World – and has worked in the beverage industry for more than 12 years. Passionate about helping businesses grow, she spends her days working with producers from across the country and introducing consumers to the world of craft cider. After starting her career is the most unexpected of ways – as a broadcast journalist – Caitlin has worked with a variety of beverages and with companies big and small before starting her own. Caitlin’s career highlights include President of Seattle Cider Company and Two Beers Brewing Co, Angry Orchard’s Brand Strategist and a freelance career in branding, marketing and PR, working with dozens of cideries, breweries and wineries.

Caitlin is a Certified Cider Professional, WSET Wine Level 2 Certified, and a Certified Beer Server, and can often be found judging both cider and beer at competitions such as GLINTCAP, Sip Northwest Best of, CIDERCRAFT Best of, Good Food Awards and more. 

Originally from the Midwest, Caitlin now lives in Seattle and Wenatchee, and spends her free time skiing, hiking, playing a mean game of foosball and traveling the world in search of her next favorite cocktail.